Who Are You at Neutone?

Hey, I’m Liu from China, a graphic designer specializing in print and publishing design. At Neutone, I had the opportunity to explore various aspects of design that interest me, including UI, web site, Logo and more, which allowed me to gain knowledges and hands-on experiences through practical projects.

What Do You Work on?

In general, I transform our story into something visible and tangible. I’ve been trying to convey Neutone’s soul through a simple, consistent, yet unique visual language that articulates what we do and how we aim to support our users.

The first project I worked on was updating the branding system, including the color palette and logotype. I found great joy in this process, as it not only deepened my practical knowledge of design but also opened new doors for me to try new things that I’m interested in and had never tried before. More importantly, being in an environment where everyone is so encouraging and supportive has made my experience fulfilling. I truly enjoy the collaborative and inspiring atmosphere of our team.

Why are you doing this?

I believe visuals are the most efficient way to convey messages. Especially in today’s image-driven social media landscape, it’s crucial to find our own unique way to be appealing and stand out visually.

What do you hope Neutone offers artists/musicians?

I hope Neutone could help them find their own voices. AI expands possibilities in many aspects of our lives, so do the sounds. By offering new tools and perspectives, Neutone can inspire creativity and open up new pathways for artistic expression.

What’s next for you?

I personally believe that branding refinement is a never-ending process, much like a person who keeps growing while still holding onto the personality they were born with. We have already built a framework for it, but there is still room to refine the details or incorporate new elements. So, for me, it is an ongoing task.

What are you listening to these days?

I’m always open to all kinds of music, but I especially enjoy ’70s, ’80s, and ’90s disco, soul, and hip-hop. Recently, I’ve been quite obsessed with tango—especially Final (Tango Apasionado) by Astor Piazzolla. It’s such an amazing piece, and I keep listening to it over and over.